Smokey Bear:

Longest Running Public Service Ad Campaign In U.S. History

“Remember… Only YOU, can prevent forest fires.”

For more than half a century, Smokey Bear has been using this catchphrase to remind people across the nation about fire safety and how to keep the forests that make our land grand, pristine and firescar free.

Started in 1944, the Smokey Bear Wildfire Prevention campaign is the longest-running public service advertising campaign in U.S. history, accordi…