After two weeks of voting, the results are final and Cushing’s downtown business district has a marketable identity of its very own.
The area is now known as the Broadway District.
In June, the Downtown Cushing Revitalization Association, in conjunction with the Cushing Chamber of Commerce, polled downtown business owners and asked them to make suggestions as to how they want the downtown district to be branded.
With the help of local resident Valerie Branyan, a grant was obtained through the Payne County Economic Development Foundation for a streetscape project in the downtown area.
“Valerie Branyan played a huge role in getting the grant,” said Cushing Chamber of Commerce President and CEO Tracy Caulfield.
Caulfield said the grant made it possible to hire Architect Robert Shears with R.L. Architect of Tulsa and during a DCRA meeting in March, Shears argued that Cushing’s downtown needed a brand, like the Rose District in Broken Arrow's Downtown.
Caulfield said at that time, the chamber partnered with DCRA and the downtown business community to make that happen.
After business owners submitted suggested brand names, Shears and his employees chose the top three suggestions: Broadway District, Broadway Arts District and Broadway Lights District.
Caulfield said that using Shears’ expertise helped make the top three submissions nonpartisan and impartial.
“It also gives that responsibility to someone who has studied our downtown district, understands the area, and has massive experience in branding and the development of streetscapes for those downtown areas,” said Caulfield. “Cushing’s streetscape project needed a brand name for the downtown district in order to develop it. A unified theme in a downtown area is part of place-making; it helps to develop the public spaces.”
Cailfield said voting was close, but Broadway District won out in the end.